So, your name is Harley London?
If Harley's not your real name. Where did the name Harley London come from?
Harley, to me, sounds like a bad ass name. And, London is known for its sense of style. So, I merged the two and created the stylish bad ass.
How did you emerge from a male brand into what we see today?
I had a number of enthusiastic female customer who loved the products, but felt left out of the brand. They liked the idea of giving the items as gifts, but wanted to experience the line for themselves. And, many began asking for products they could use.
I was initially apprehensive about adding more items, because I didn’t know how to merge the concepts. The idea of adding cufflinks with home goods and stationery seemed so foreign, so it took me a while. I later realized I was making things too complicated and just created the coasters and postcards. The rest of the brand slowly fell into place.
Stop by next week for part #2.